Product Launch Installation
Tools: Cinema 4D + Redshift
Agency: Echo House Ltd
Agency: Echo House Ltd
In-store activation for Benefit’s Carnaby Street boutique to promote the launch of a new mascara.
I worked on the 3D design and visualisation, developing a concept that fitted the exact space available in-store and could be produced safely.
I worked on the 3D design and visualisation, developing a concept that fitted the exact space available in-store and could be produced safely.
The model was built with accurate materials and dimensions, following health and safety requirements and keeping Benefit’s bold, playful aesthetic.
